Disney says it’s ‘exploring’ adding a free tier to Disney Plus

<figure> <img alt="The Disney Plus logo in the middle of orange and beige circular shapes." data-caption="" data-portal-copyright="Illustration by Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23954702/acastro_STK080_disneyPlus_03.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Disney is looking into launching a free streaming option. When asked about Disney's plans for free, ad-supported streaming during an earnings call on Wednesday, Disney CEO Josh D'Amaro confirmed the company is "exploring a free product for consumers."</p> <p class="wp-block-paragraph">D'Amaro added that a free tier will help drive growth and expand the streaming service's reach "to a customer segment that's more price sensitive." Though D'Amaro said that there's "nothing specific to announce today," he noted that a free tier is "definitely something that we're considering."</p> <p class="wp-block-paragraph">In July, <em>Business Insider</em> reported that Disney's chief product and technology officer, Adam Smith, <a href="https://www.theverge.com/streaming/964056/disney-plus-free-tier-report">b …</a></p> <p><a href="https://www.theverge.com/streaming/975543/disney-plus-free-tier-q3-2026-earnings">Read the full story at The Verge.</a></p>