Disney Plus tries a new AI-powered search

<figure> <img alt="" data-caption="Disney’s AI tools for Disney Plus and ESPN." data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/google-docs-image-4.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Disney’s AI tools for Disney Plus and ESPN. </figcaption> </figure> <p class="wp-block-paragraph">Disney is testing a new AI-powered tool for Disney Plus that uses a natural language search, a voice query, or a suggested prompt to create a customized row of show and movie recommendations.</p> <p class="wp-block-paragraph">Disney Plus, like other streaming services, can recommend shows to watch based on your viewing history. But the company says this new tool, which is "a limited beta experiment" that's in testing with a "small group of select subscribers," is intended to recommend content that "fits the moment."</p> <img src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-07-at-10.44.34-AM.png?quality=90&amp;strip=all&amp;crop=0,0,100,100" alt="A screenshot of Disney&apos;s AI-powered search experiment." title="A screenshot of Disney&apos;s AI-powered search experiment." data-has-syndication-rights="1" data-caption="&lt;em&gt;Sorry this is grainy; I grabbed it &lt;a href=&quot;https://thewaltdisneycompany.com/app/uploads/2026/08/Disneyplus-discovery.gif&quot;&gt;from a GIF&lt;/a&gt;.&lt;/em&gt; | Image: Disney" data-portal-copyright="Image: Disney"> <p class="wp-block-paragraph">The feature is the latest in a broader push to offer AI-powered recommendation tools that help you find something to watch among massive catalogs of streaming …</p> <p><a href="https://www.theverge.com/streaming/976881/disney-plus-ai-recommendation-espn-search">Read the full story at The Verge.</a></p>