Buc-ee’s dodges John Oliver to sue another small business

<figure> <img alt="" data-caption="Buc-ee’s mega-convenience store and 120-pump gas station in Mount Crawford, Virginia. | Image: Chip Somodevilla / Getty Images" data-portal-copyright="Image: Chip Somodevilla / Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-2222931981.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" /> <figcaption> Buc-ee’s mega-convenience store and 120-pump gas station in Mount Crawford, Virginia. | Image: Chip Somodevilla / Getty Images </figcaption> </figure> <p class="wp-block-paragraph">Buc-ee's became something of a <a href="https://www.nbcnews.com/sports/soccer/world-cup-tourists-social-media-viral-posts-about-america-rcna349508">viral</a> <a href="https://youtu.be/2VaaQ_7OOKk">sensation</a> during the <a href="https://www.theverge.com/report/957948/world-cup-us-visa-policies-trump">World Cup</a>, but it has a troubling history of suing small gas stations and convenience stores. On a recent episode of <em>Last Week Tonight</em>, John Oliver <a href="https://www.youtube.com/shorts/J6OzxDLdnZ0?feature=share">literally begged</a> the company to sue him for selling merch featuring his squirrel mascot, Mr. Nutterbutter, with branding that reads "Buc-Off." But Buc-ee's has so far <a href="https://www.techdirt.com/2026/08/07/buc-ees-shies-away-from-john-oliver-challenge-sues-tiny-ohio-convenience-store-instead/">declined to take the bait</a>, instead targeting yet another small business that lacks the deep pockets and legal team of HBO.</p> <div class="youtube-embed"><iframe title="Buc-ee&apos;s #lastweektonight" src="https://www.youtube.com/embed/J6OzxDLdnZ0?rel=0" allowfullscreen allow="accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;"></iframe></div> <p class="wp-block-paragraph">According to <a href="https://www.wdtn.com/news/local-news/buc-ees-suing-beavercreek-mini-mart-for-trademark-infringement-claim/">WDTN</a>, an NBC affiliate in Miami Valley, Ohio, Buc-ee's opened its first locations in the state earlier this year. And now it's targeting es …</p> <p><a href="https://www.theverge.com/business/977112/buc-ees-john-oliver-lawsuit-beaver-mini-mart">Read the full story at The Verge.</a></p>