What to expect at Apple’s September 9th launch event

<figure> <img alt="A screenshot of the invite for Apple’s “Surprise and shine” iPhone launch event, from Apple’s website." data-caption="" data-portal-copyright="Image: Apple" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-26-at-9.17.30-AM.png?quality=90&#038;strip=all&#038;crop=0,0,100,94.827045012242" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Apple's September 9th <a href="https://www.theverge.com/tech/983407/apple-iphone-launch-event-2026-date">launch event</a> could be one of its biggest in years. It will be Apple's first event since John Ternus <a href="https://www.theverge.com/tech/987150/apple-ceo-john-ternus">took over as CEO</a> on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple's iPhone 18 lineup. That could include the long-rumored foldable "iPhone Ultra," coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8. </p> <p class="wp-block-paragraph">Here's how you can watch the event live, and a few possible highlights to keep an eye out for. </p> <h2 class="wp-block-heading">How to watch Apple's September launch event</h2> <p class="wp-block-paragraph">Apple's "Surprise and shine" event kicks off on Wednesday, September 9th, at 1PM ET / 1 …</p> <p><a href="https://www.theverge.com/tech/989692/apple-iphone-launch-event-september-2026-how-to-watch">Read the full story at The Verge.</a></p>