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Digitimes October 15, 2026 By DIGITIMES neutral

Memory crisis drives global smartphone shipments down 20%, deepening premium-budget divide

SamsungAppleAI / LLMMemorySupply Chain
Global smartphone shipments fell 20% year-on-year in the third quarter of 2026, their lowest 3Q level since 2012, as persistent DRAM and NAND shortages inflated production costs, constrained supply, and weakened demand. Samsung led with a 23% market share, while Apple reached a record third-quarter share of 22%, highlighting a widening divide between premium and price-sensitive segments.
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