Samjin Foods opens Shanghai store, targets China expansion

Samjin Foods is taking its Korean fish cake brand deeper into China, opening its first store in Shanghai’s central shopping district as it looks to turn early sales momentum into a broader retail presence. The Busan-based company said Monday that Samjin Fish Cake opened its first store in eastern China, Friday, at New World Dawan Department Store on Nanjing East Road in Shanghai’s Huangpu district. The shop sits near Nanjing Road, one of Shanghai’s best-known shopping streets, and the Bund, a major tourist destination. Unlike the company’s direct-run stores in Korea, the Shanghai outlet offers freshly cooked fish cakes on-site. Its menu includes fish cake croquettes and fish cake bars, along with two varieties of spicy fish cake rice cakes, one fish cake soup dish and two beverages. The company is highlighting cheese-filled croquettes and rosé-sauce fish cake rice cakes, which combine familiar local flavors with Korean street food offerings. Samjin Foods said the store’s preopening period showed promising demand, with daily sales meeting targets from the early days and reaching