Samsung Display partners with 6 global brands to promote QD-OLED in China

Samsung Display is joining hands with six global monitor brands to promote its quantum dot organic light-emitting diode (QD-OLED) technology at internet cafes across China, seeking to expand its presence in the world's largest gaming market. The company said Thursday that it is working with AOC, ASUS, HKC, MSI, TitanArmy and ViewSonic to designate selected internet cafes, locally known as i-cafes, as official QD-OLED certified venues. The initiative marks the first collaboration of its kind between a display manufacturer and the i-cafe industry. Under the program, venues must have at least 30 QD-OLED monitors installed to qualify for certification. Samsung Display provides promotional materials, including certification signs, standing banners, keyboard and mouse pads and interior decorations. The company said it had designated 10 venues in major Chinese cities, including Beijing and Shanghai, as of October, and plans to expand the network to 60 by year-end. China's i-cafes are a major sales channel for gaming OLED monitors, accounting for approximately 30 to 40 percent of sales. They als