Nongshim takes Shin Ramyun food truck to northeastern India

Korean food company Nongshim is running a Shin Ramyun food truck in northeastern India to build its brand in a market of 1.4 billion people, the company said Friday. The truck started its tour Oct. 30 and will continue until Nov. 22, making 20 stops in four cities: Guwahati in Assam, Shillong in Meghalaya, Aizawl in Mizoram and Agartala in Tripura. The stops include university campuses and major residential and shopping areas. Shin Ramyun is Nongshim’s flagship spicy instant noodle brand. “Ramyun” is the Korean word for instant noodles. Nongshim said Shin Ramyun suits Indian tastes because the monsoon climate has made warm soups and noodle dishes popular there. The company described the northeast, where the truck is touring, as a key region with a clear taste for spicy food, a strong noodle culture and a warm reception for Korean pop culture. The tour comes as Nongshim expands its distribution network in the region. At the truck, visitors can try the original Shin Ramyun and Shin Ramyun Toomba, a creamy, spicy variant that takes its cue from cream pasta. The noodles are cooked on-s